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How to build a swag pack with SwagUp

How to build a swag pack with SwagUp
April 30, 2020

In this article

Welcome! In this step-by-step tutorial, learn how to use SwagUp to pick the perfect items for your company and budget and create a swag experience that’s more than just swag — it’s community.

Let’s get started.

Meet the Swag Pack Builder

At SwagUp, we don’t just drop you off into an endless catalog of items, because hey, that can be pretty confusing and who has the time?

With our pack builder, you’ll use our guided process to discover items that delight and fit your budget. The pack builder experience will take you through three steps:

  1. Pick your swag packaging and items by category (you’ll also get a live pricing estimate as you build your order)
  2. Fill in your order and company details
  3. Review the mockups and order quote our Swag Experts send you

Each category will contain a select amount of quality items (usually around ten) that ensures you give the kind of swag people will actually want to keep. You’re free to choose multiple items per category (or skip categories altogether), and you’ll always know how much your swag order is estimated to cost thanks to our live pricing calculator.

Once you’ve got a selection of items you like, fill in additional information to help us personalize your order and provide your company with the handcrafted SwagUp experience. You’ll receive design mockups in less than 24 hours along with an order quote. From there, we’ll work with you until you’re satisfied.

The categories

It’s best to see for yourself, but read on for an overview of the different categories you’ll find in our pack builder.


This is the container your swag comes in — whether it's a custom mailer bag or a vintage wood box, make the first impression count. Level up the unboxing experience with extras like eco-friendly tissue paper, custom tape, and crinkle-cut fill

Our team favorite: Pack by Patreon

Water bottles

These aren't your average water bottles given out as swag — these are nice gifts. Like seriously nice. We daresay they're even better than what you'll find in most local stores. How's that for unique?

Our team favorite: SwagUp Silo Bottle ( protip: grab a sample here!)

Travel tumblers

For the people always on the go — equip them with a travel tumbler to help them kick butt and power through the day. Hot drinks stay hot, cold drinks stay cold. Sometimes, it's the little things that count

Our team favorite: Coffee travel tumbler made for Walmart employees

Coffee mugs

The classic everyone knows and loves, but better. Forget the boring white coffee mug, and check out these custom branded mugs capable of holding up to 18 oz

Our team favorite: Two-tone mug by Salary Finance


How about shirts they'll actually want to wear? Our selection of super soft and comfortable tees will make you rethink what it means to get t-shirt swag

Our team favorite: Next Level t-shirt (ultra-soft, you won’t want to take it off)

Polos & 1/4 Zips

The perfect balance between comfortable and casual, with a touch more formality than a plain t-shirt. Our quality brand quarter-zips make for great layers in cold conditions — whether that's a freezing office or snowstorm.

Our team favorite: Patagonia Better Sweater by Berkshire


There's nothing that says comfort like a really nice hoodie. Check out our garment-dyed vintage hoodie. Or, for the modern techie weathering the elements, check out our Patagonia nano puff jacket.

Our team favorite: We love our SwagUp Nasa Hoodie from AsColour!

Hats & socks

Can you ever have too many socks? We don't think so. Hopefully, you won't lose these in the dryer.

Our team favorite: Custom Socks by Vend and Lightweight hat by Embroker

Notebooks & pens

For the writer and the doodler — finish off an excellent swag pack with a couple company pens, or send them a quality journal (a Moleskine or a Karst, perhaps) to record their best ideas and work through the most wicked problems.

Our team favorite: Bi-band by


It's impossible to get it wrong with a backpack capable of carrying everything they need to get through the day — and then some. Bonus: these are the most stylish backpacks we've seen if we do say so ourselves.

Our team favorite: Ogio Rockwell Backpack from Walmart Employee Pack

Totes & duffels

Need something lighter than a backpack, but with almost as much capacity? Try a tote. A budget-friendly option without sacrificing quality. For something more heavy-duty, check out our duffels. They double as a creative way to gift a swag pack!

Our team favorite: Notion totes made for influencers!

Tech items

Don't forget the tech essentials. Sometimes a spare charging cable, a power bank, or some nice earbuds is all it takes to save the day from going in the wrong direction.

Our team favorite: Custom Airpods by FirstMark

Bonus items

After building out your swag pack, the next step is selecting a few bonus items. Think of these as the finishing touch to an amazing swag pack. From stickers, insert cards, and enamel pins to umbrellas, lanyards, and chocolate, feel free to get creative!

If you want to check out what a swag pack can look like? Order a free sample here!

Wrap up questions

Next, answer some follow-up questions about your order, budget, and swag goals to help us create your unique Swag Pack.

To really fly through the ordering process, here’s a few tips:

  • Have your company logo on hand, preferably as a vector file
  • Know about how many swag packs you’re looking to get and/or your budget per swag pack/person
  • Do you have a deadline in mind? Let us know! While we may be able to rush orders, the best no-stress experience happens at least 2 weeks in advance.
  • Want an item that wasn’t in our catalog? Have comments you’d like to add - we’d love this feedback in your order details.

That’s it! Submit to receive your free proof and quote. Remember, this isn't a final order — we'll work with you to get the details right first.

Enjoy the SwagUp Happiness Guarantee

We know that getting custom swag right can be tricky. If you're not in love with the end result, just let us know and we'll make it right, guaranteed. Let’s get started and build your pack 🚀

Ready to use the Swag?

Our easy-to-use dashboard enables you to quickly customize, manage, ship, and re-order swag.