
Swag Stories
Pride Month 2025: The Best Merch Strategies Brands Are Using to Stand Out
Brands across industries are preparing for Pride Month 2025—a time to honor, support, and celebrate the LGBTQ+ community. But in today’s socially conscious landscape, rainbow logos and surface-level statements no longer cut it. Consumers are looking for authenticity, impact, and action—and that includes how companies approach Pride-themed merchandise.