Think about the best-branded swag piece you’ve ever received. What made it good? Was it the brand behind it or the quality of the swag itself? Or maybe it was both. When you’re thinking about creating swag for giveaways — the better the quality, the more of an impact it’s going to make. With premium swag, it has to have 3 things; good logoing, high quality, and it has to be unique. After all, you are making the investment to spend a little more than your typical giveaway.
How To Go About Picking Premium Swag
While you might be tempted to put your logo large and across everything, we say keep it simple and subtle. With premium swag items you want whoever is receiving them to actually use it and use it for a long time. So keep the logo to small dimensions and in placements that are less obvious. For example, did you know someone is more likely to keep and wear a vest if the logo is on the back of the neck versus the front left chest? What makes premium swag so good, is that the person keeps it even after they may no longer be a client of yours or have moved into another industry. The point of good swag is that the person keeps it and promotes your brand for a long time.
Aside from it being morally wrong to get cheap swag that is going to be tossed. High quality should be top of mind when picking premium swag. If you are going to put your brand on something, don’t you want it to be on something that is premium? Do you really want to put your brand on something that is going to break or lose its shape fast? How would that reflect on your brand? It would be a waste of marketing budget to invest in putting your logo on swag that is of poor quality. So, stick to premium swag brands or request samples of the items to truly check out the quality of the branded swag firsthand.
Premium Swag Has To Be Unique
The rule of thumb here is to stick with items that people like but would likely not buy for themself. That’s what makes premium swag premium. Also, stick to swag items that are unique and stand out. Think of brands that people love or a technology item that is on-trend. Think about the experience of the person unboxing it, and ask yourself will they be impressed with this premium swag? So, go for the wow factor!
Now, let’s dive into some premium swag shall we?! Our team of Swag Experts has picked the top items we use for our SwagUp customers, and swag items we know have been a success!
Premium Swag For Conferences & Corporate Events
Personalized Mini Theragun
This Mini Theragun is a perfect premium gift for someone that travels or is really into health and wellness. It’s compact and easy to travel with on the go or simply use at home after a nice workout. Plus it fits perfectly for your conference swag bag!
Branded Thule Narrator 15″ Computer Backpack
This branded Thule Backpack is really set to give the wow factor you might be looking for! Thule offers premium swag that will last a long time! Their backpacks are high quality and have a timeless look! Bonus — it has plenty of storage for more branded swag inside!
Branded Ember Mug
Is this a branded mug or technology to warm your coffee? Well, it’s both and that’s exactly why we love this item for premium swag!
This is probably the pinnacle of the premium swag items! Top customers like Meta and Amazon have used this premium branded swag for both conference sponsor giveaways and virtual events.
Nimble 3-Day Fast Chargers
These charges are not only sleek but they are actually eco-friendly! Yup, you heard us! They are made from recycled plastic and last a long time! They are a great addition to your premium swag gift. Perfect gift for sponsors or speakers.
Branded Cuts Vest
We can’t talk about premium swag without mentioning the “iconic” startup puffer vest. The most popular swag item you can give is anything wearable. This premium swag item is sure to live up to its name as a staple premium item.
Customize Wine Set
The packaging on this alone really has a wow factor to it. This is perfect as a conference thank you gift for sponsors and attendees, or maybe as a gift to some of your top clients. We recommend doing a red, white, and champagne combo to get the best of all three worlds! Plus, not only is the box branded, but the labels on the wine bottles are as well. Perfect for adding a nice message or branding.
Summary: When selecting premium swag the key is to stick to 3 main points, good design, high quality, and unique items. If you are still looking for more ideas on premium swag ideas we have you covered! Check out related articles below!