Celebrating 100 Years of Delta With Swag That Took Flight
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Celebrating 100 Years of Delta With Swag That Took Flight
At Delta’s 100-year sales offsite, the airline marked a century of innovation, connection, and taking people places, literally and figuratively. But this milestone wasn’t just about looking back. It was about celebrating the people who made it all possible, and giving them something special to remember it by.
We helped Delta create a custom anniversary experience that went beyond giveaways, designing laser-engraved luggage tags to commemorate the airline’s 100th year. Guests lined up to get their personalized tag engraved on the spot, turning a piece of branded merch into something uniquely theirs.
“We wanted to create something interactive and meaningful. Laser engraving luggage tags in-person was the perfect way to turn swag into an experience,” said SwagUp Founder, Michael Martocci.
The response said it all. The engraving table quickly became the heart of the event. People were stopping to watch, snap photos, and share in the moment. What started as a swag table became a connection point.
This is what happens when custom swag becomes part of the experience, not just a takeaway to walk home with. Each tag now carries a story. When Delta’s team members spot their luggage tag months from now, they won’t just remember the gift; they’ll remember the moment — the energy, the milestone, and the brand that made it all happen.
Why It Worked
Pairing swag with an experience turns a branded item into a memory. It’s tactile, emotional, and unforgettable, the perfect way to turn any event into an extension of your brand story.
Looking to create event swag that takes off?
Let’s design your next branded experience:
👉 How to Order Custom Swag with SwagUp (The Easy Way)
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