Phish isn’t just a band—it’s a lifestyle, a community, and an underground economy. While their legendary live shows are the main attraction, there’s another major draw that has become an essential part of the experience: the merch.
What started as a niche fan trend at her Eras Tour quickly evolved into one of the most unique and interactive forms of brand engagement in music history.
Read how Alex Cooper has masterfully used merch to turn her audience into an army of walking billboards, creating a sense of identity and belonging for Call Her Daddy fans.
Reality TV stars Ariana Madix and Katie Maloney from Vanderpump Rules have made headlines recently as they launch a merch store amidst delays in opening their sandwich shop.
Unveil the insights and success behind Chipotle’s branded napkin holder!
As if we couldn’t be more obsessed with Victoria Beckham, she has now given up another reason to love her. She’s been seen rocking some new swag these days, which she candidly posted on her tiktok.
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