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SwagUp Unveils Refreshed Brand Identity: A Fusion of Playfulness and Human Connection

SwagUp Unveils Refreshed Brand Identity: A Fusion of Playfulness and Human Connection
Amanda Sciabica
March 4, 2024

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SwagUp, the leading swag management platform, is proud to announce the launch of its revamped brand identity, marking a significant evolution in its visual representation and messaging.

From its inception, SwagUp has been synonymous with innovation, simplicity, and creativity in the swag management space. The company initially gained recognition for its distinctive 3D graphics and playful designs, setting a benchmark in the industry. However, as SwagUp celebrates nearly seven years of success and growth, it has recognized the need to evolve its brand to better reflect its current ethos and values.

"We are incredibly passionate about our brand and the connection it fosters with our audience. As we've matured as a company, we felt it was time for our brand to evolve as well. While we wanted to retain the playful essence that defines SwagUp, we also aimed to imbue our brand with a sense of human connection and simplicity." - Chief Brand Officer at SwagUp, Helen Rankin

The refreshed SwagUp branding introduces a more modern and cleaner aesthetic while preserving the brand's inherent playfulness. One of the key highlights of the new identity is the incorporation of human elements, emphasizing the company's commitment to fostering genuine connections through swag. This strategic shift reflects SwagUp's evolution as a brand that not only simplifies swag management but also humanizes interactions and relationships.

SwagUp embarked on this transformative journey to redefine its brand identity by collaborating with Brass Agency, led by renowned designer, Kyle Miller. Brass Agency, known for its clean and engaging designs, has previously partnered with leading brands such as Feathr, Little Spoon, and Mixmax. The decision to collaborate with Brass Agency for the second time underscores the successful synergy between the two entities and their shared vision for SwagUp's brand evolution.

"We are thrilled to unveil our new brand identity, which represents a harmonious blend of creativity, simplicity, and human connection. With this refreshed identity, we aim to reaffirm our commitment to empowering businesses through swag while fostering meaningful connections in an increasingly digital world." - Chief Brand Officer at SwagUp, Helen Rankin

The launch of SwagUp's refreshed brand identity signals a new chapter in the company's journey, as it continues to innovate and redefine the swag management landscape.

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