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Something About Her Merch Shop from Ariana Madix and Katie Maloney Brings In the Dough!

Something About Her Merch Shop from Ariana Madix and Katie Maloney Brings In the Dough!
Helen Rankin
March 13, 2024

In this article

Reality TV stars Ariana Madix and Katie Maloney from Vanderpump Rules have made headlines recently, but not just for their on-screen drama. Their strategic move to launch a merch store amidst delays in opening their sandwich shop, Something About Her, has proven to be a lucrative decision, with reports suggesting sales upwards of $200,000.

The idea behind this move was not only to generate revenue during the delay but also to engage fans beyond their local reach. By offering branded merchandise, they tapped into a fanbase eager to support their venture, regardless of geographical constraints. This move not only helped them financially but also served as a clever teaser for the anticipated opening of their sandwich shop.

Branded merchandise has long been a staple for businesses, big and small. It serves as a walking advertisement, extending the brand's reach beyond physical locations. Fans become walking billboards, spreading brand awareness wherever they go. In the case of Ariana and Katie, their merchandise not only generates revenue but also keeps their brand top of mind for fans eagerly awaiting the grand opening of Something About Her.

Moreover, the delay in opening the sandwich shop has sparked speculation among fans. While strategic teasers can build anticipation, leaving customers in the dark for too long can lead to frustration and skepticism. Brands need to strike a balance between teasing their offerings and keeping customers informed. This transparency is crucial for maintaining trust and loyalty among their audience.

In the case of Something About Her, the prolonged delay without updates has led fans to question the motives behind the delay. Is it a strategic move to boost merchandise sales, or are there genuine hurdles delaying the shop's opening? How Ariana and Katie address these concerns will undoubtedly impact their brand's reputation and customer loyalty.

Ultimately, the success of their merchandise sales underscores the power of branded merchandise in engaging fans and generating revenue. However, it also serves as a reminder of the importance of communication and transparency in managing customer expectations. As businesses navigate the complexities of building their brand, they must remember that keeping customers informed is key to maintaining trust and loyalty in the long run.


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