Swag In The Wild
 min read

Swag In the Wild : Community Members Swag Edition

Swag In the Wild : Community Members Swag Edition
Helen Rankin
December 13, 2023

In this article

At SwagUp, we have the privilege of working with top companies on building up their communities with branded swag. We get first insights on what works and what doesn’t. When considering providing swag, it's important to ensure that the items are relevant, of good quality, and align with your brand image. Additionally, understanding your community's preferences and interests will help you choose custom swag that resonates with them, maximizing the impact of your promotional efforts. We share some swag in the wild from our SwagUp customers along with some tips on how to boost your community members with some branded swag. 

What is Community Member Swag? 

Community member swag" refers to promotional merchandise or branded items that are specifically designed and distributed to members of a community. This could include customers, fans, followers, employees, or any group of individuals associated with a particular brand, organization, or community.

Community member swag serves as a tangible expression of appreciation, loyalty, and connection between the community and the entity providing the items. These items typically bear the company's logo, brand colors, or other distinctive marks, making them easily identifiable with the associated brand

Why You Should Be Providing Community Members With Swag? 

Brand Visibility: Swag with your company logo or branding increases brand visibility. When community members use or wear your swag, it acts as a walking advertisement, reaching a wider audience. In competitive markets, swag can help your company stand out. Unique or high-quality swag sets your brand apart and can be a memorable aspect of a customer's experience.

Community Engagement: Swag can be used as incentives for engagement within the community. Running contests, challenges, or giveaways with swag as rewards encourages participation and interaction among community members.

Networking Opportunities: Swag can be a conversation starter and a way to break the ice during events, conferences, or meetups. Attendees may be more likely to approach your booth or strike up a conversation if they are intrigued by your swag.

Social Media Content: People love to share their freebies on social media. When community members post pictures or share their experiences with your swag, it generates organic, user-generated content that can further promote your brand.

Community Building: Swag can contribute to building a sense of community among your audience. When community members share their experiences with your brand, especially through swag, it creates a shared identity among them. Providing swag is a way to express gratitude to your customers for their support. It shows that you value their loyalty and want to give something back to them.

Top Tips SwagUp Customers Use for Community Member Swag 


Notion created community events and used swag to help create a sense of belonging and unity among the attendees. When people wear your swag, they become walking billboards for your brand, which can attract new supporters and followers!

Shop the Look: 

Known Supply Bucket Hat

Cha Cha Club

The Cha Cha Club is a members' club for ResearchOps professionals that thrives on fostering camaraderie as individuals trailblaze this profession. Upon joining the Cha Cha Club, new members receive the gift of swag, contributing to the enhancement of unity and the solidification of strong bonds among the club's members.

Shop the Look:

Bella + Canvas Super Soft LS Tee

Digitally Printed Tissue Paper

Hampton Group: 

Membership at Hampton is a recognition of achievements and an invitation to join an elite group sharing a drive for success, built on trust, camaraderie, and support. To ensure a top-level experience for its highly curated community, Hampton strategically 

utilizes swag along the member journey, aiming to enhance brand awareness, foster community cohesion, and create personalized experiences for significant life events such as marriages, childbirth, and birthdays.


Shop the Look: 

Jot + Tap Gel Pen

Neoskin Hard Cover Journal

Vintage Dyed Dad Hat

Cannoli Mug

M2 Community 

M2 Community, the trusted hub for forward-thinking, revenue-driven marketers, enhances its sense of belonging by welcoming new members with exclusive swag. This tangible celebration goes beyond pixels, transforming virtual connections into real-world experiences and fostering a dynamic network of like-minded professionals. M2's carefully curated swag becomes a shared language, symbolizing unity and pride, and turning members into walking ambassadors for the community's values and collective pursuit of marketing excellence.

Shop the Look:

Moleskine Cahier

Two-Tone Mug

Inside + Outside Print Mailer Box

Crinkle Cut Fill

Insert Cards

Shop Community Members Swag Ideas: 

Branded Apparel: T-shirts, hoodies, hats, and other clothing items featuring the company's logo or slogans.

80’s Zippered Pocket Jacket

Custom Swag Accessories: Items like tote bags, backpacks, water bottles, keychains, and phone accessories with the company's branding.

Aft Recycled 15” Computer Modular Backpack

Branded Stationery: Branded pens, notebooks, stickers, and other office supplies.

Denik Eco Custom Hardcover Notebook

Custom Tech Gadgets: USB drives, mouse pads, or other tech-related items with the company's logo.

Engraved Wireless Charger

Promotional Products: Various items such as mugs, coasters, or magnets that serve a practical purpose while promoting the brand.

Ouu Bamboo Mug

Logoed Event Swag: Items given out during events, conferences, or meetups, such as lanyards, badges, or event-specific merchandise.

Full Color Lanyard

Start your swag order today! 


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